Prime Cinemas

Prime Cinemas is located in the Shasta Outlets across from the Super Wal-Mart. Our exact address is 1816 Highway 273, Anderson, California, 96007. We have convenient access from Interstate 5, both North & Southbound, as well as from Highway 273.

Northbound on Interstate 5, take exit 667 Factory Outlets Drive. Follow for approximately half a mile, and then turn right into the Shasta Outlets.

Southbound on Interstate 5, take exit 667 Deschutes Rd./ Factory Outlets Drive. Turn right onto Factory Outlets Drive. Turn left into the Shasta Outlets.

Southbound on highway 273, turn left into the Shasta Outlets just before having to merge onto Interstate 5 South.

From Palo Cedro, take Deschutes Rd. to Anderson. Go under the Interstate 5 overpass and turn left into the Shasta Outlets.

From Shingletown, take Dersch Rd. to Deshutes Rd. Turn left onto Deschutes Rd. Go under the Interstate 5 overpass and turn left into the Shasta Outlets.

Prime Eleven Cinemas, located at 1816 Highway 273 in Anderson, California, is an independently owned and operated movie theatre dedicated to showing first run, mainstream and art house films in a unique setting devoted to serving the customer.

Ken Hill is the CEO of Prime Cinemas, and also owns and operates the Trinity Theatre, located in the historic district of Weaverville, California. Together with his two brothers-in-law, Larry Guglielmina (CFO) and John Guglielmina (VP/Construction), the three have conceived and developed the ideas that have become Prime Cinemas.

Prime Cinemas is born out of the notion that the movie-going experience can be a very unique experience. We believe that a cinema should be created and run by people who love movies, not by some cold and far-away corporate entity removed from their customers. As a result, one will discover things at Prime Cinemas that are there because the owners, managers, and employees want them there. You'll find less glass and chrome at Prime Cinemas and more oak and warm ambiance. Real butter is served on the popcorn, not "buttery-flavored topping" or some other equally offensive chemical goo. At Prime Cinemas you'll always find a comfortable couch to lounge on or a leather chair into which you can sink back and enjoy the company of friends. You may just want to relax in front of the fireplace in our free Wi-Fi Cinema Lounge and enjoy looking at one-of-a-kind signed artifacts, memorabilia, and assorted cinema items from the private collections gathered by the owners and management of Prime Cinemas themselves! Whatever your choices, our goal is your comfort and satisfaction.

Prime Cinemas is different. Ken is fond of saying that we're not in competition with anyone else. Prime Eleven does what it does better than anyone else: we serve our community as if we live there, because we do live in our communities, and we watch films on our own screens. You'll find us as active members of the towns and cities in which we live. You'll see us extending our hands to local organizations that help serve and benefit others. You'll find the managers behind the concessions counter, at the ticket window, in the lobby, and in the auditoriums -- making sure that your movie-going experience is one of quality and comfort. And when we're not there, we may be alongside you at the fair and other community events and fund raisers. And while there's more to life than the movies, when you don't see us in all these places, you may actually find us sitting next to you or a neighbor with a bucket of popcorn and an ice cold soda watching the newest release in digital sound!

Prime Cinemas is dedicated to bringing the glory and magic back to the movie theatre experience. Prime Cinemas' General Manager, Scott Hetrick, brings over fifteen years of cineplex experience to Anderson. Along with our Manager Greg Figone, and Assistant Managers Becky Cox, Craig Dunn, Michael Monaghan, and John Street, Prime Cinemas boasts over 40 years movie theatre experience among the management team from five different theatre companies. The management team has implemented the best practices of these other companies, while having the ability to implement new ideas that the chain theatres were uninterested in trying. At Prime Cinemas, we strive to exceed your expectations.

For many of you, we look forward to seeing you again. For some, we look forward to seeing you for the first time.